Retailers today seek to create a seamless, app-integrated shopping experience, but they face significant challenges in identifying and engaging customers within their stores. Understanding who visits, where they go, and how to connect with them directly is crucial for enhancing customer engagement and satisfaction.

Enter CloudAuth by VitaNet — the world’s first solution to bring frictionless shopping to retail through innovative mobile app user ID authentication and real-time, location-based promotions. Leveraging advanced Bluetooth technology, CloudAuth automatically authenticates users within a 0-30 feet range, instantly and without any action required by the customer. This transforms traditional retail spaces into smart, interactive environments where retailers can better understand and respond to customer behavior.

With CloudAuth, shoppers simply need to download and register on the retailer’s mobile app once. As they approach the store, they receive a notification featuring personalized promotions and offers relevant to their shopping experience. As they continue shopping, additional notifications appear when they enter specific sections of the store, offering discounts, product information, and loyalty rewards tailored to each department. With a single tap, the app opens, seamlessly authenticating the shopper and connecting them with exclusive promotions designed to make their visit more engaging and rewarding.

CloudAuth not only enhances user authentication but also empowers retailers to offer timely and relevant in-store promotions, driving higher conversion rates and a richer, more personalized shopping experience.