Retailers today seek to create a seamless, app-integrated shopping experience, but they face significant challenges in identifying and tracking customers within their stores. Understanding who visits and where they go is crucial for enhancing customer engagement and satisfaction.

Enter the CloudAuth by VitaNet — the world’s first service to overcome these challenges by bringing frictionless shopping to retail through innovative mobile app user ID authentication. Utilizing advanced Bluetooth technology, CloudAuth automatically authenticates users within a 0-30 feet range, instantly and without any user action. This turns traditional retail environments into smart, interactive spaces where customer behavior can be better understood and catered to.

To access this revolutionary shopping experience, shoppers simply need to download and register on the retailer’s mobile app, once. As they approach the store, a notification with promotions and offers appears on their mobile phone. With a single tap, the retailer’s app launches, and authentication is completed instantly, providing a smooth and engaging entry into the store, making their shopping experience even more rewarding.